The Funnel Optimize Plan is designed for Shopify merchants who want deeper insight into how users move through their store and how changes impact conversions across multiple pages.
This article explains what the Funnel Optimize Plan includes, how it works with the GemX free trial, and when it is the right choice compared to lighter optimization plans. By the end, you will have a clear understanding of how this plan supports full-funnel analysis, advanced experimentation, and scalable CRO workflows in GemX.
Overview of Funnel Optimize Plan in GemX
The Funnel Optimize Plan is the most comprehensive optimization plan in GemX, designed for merchants who want to improve conversion performance across their entire store.
This plan focuses on funnel-level analytics and advanced experimentation, allowing you to understand how users move between pages, where drop-offs occur, and which changes have the greatest impact on conversions.
With the Funnel Optimize Plan, you can:
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Analyze performance across all pages in your store
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Understand user behavior across multi-step journeys
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Run advanced experiments to validate changes at the funnel level
The Funnel Optimize Plan is ideal for stores with stable traffic that want to move beyond single-page optimization and scale their CRO efforts across the full customer journey.
What’s Included in the Funnel Optimize Plan
The Funnel Optimize Plan includes the full set of GemX analytics and experimentation features, designed for end-to-end funnel optimization without page or experiment limits.
Page Analytics for All Store Pages
You can track performance data across all pages in your store, with no page limits.
Available metrics include:
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Sessions
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Bounce rate
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Click-through rate
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Conversion rate
This allows you to analyze site-wide performance, compare different page types, and identify which parts of your funnel have the biggest impact on conversions.
Experiment: Template Testing and Multipage Testing
The Funnel Optimize Plan supports both template testing and multipage testing.
With this plan, you can:
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Test variations within a single-page template
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Run experiments across multiple pages in a funnel
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Validate changes that affect entire user journeys
This flexibility enables the testing of complex hypotheses and the optimization of conversion flows from entry pages to checkout.
Unlock Full Experiment Analytics
For each experiment, you can access full experiment analytics, including:
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Variant performance comparisons
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Conversion impact analysis
In addition, the Funnel Optimize Plan includes Journey Analysis inside experiment reports, allowing you to:
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Understand how users navigate before and after an experiment
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Identify where behavior changes occur across the funnel
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Diagnose why a variant performs better or worse
This provides deeper insight beyond page-level results, supporting more confident optimization decisions.
Learn more: How to Use Journey Analysis to Identify the Drop-Offs
Is Your Store Fit the Funnel Optimize Plan
The Funnel Optimize Plan is best suited for merchants who want to optimize conversion performance across multiple pages and throughout the entire customer journey.
This plan is a strong fit if you:
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Need visibility into how users move through your funnel
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Want to analyze performance across all store pages
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Run experiments that span multiple steps or page templates
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Require deeper insights to validate optimization decisions
Typical use cases include:
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End-to-end funnel optimization
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Checkout and conversion flow testing
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Scaling CRO efforts across the entire store
The Funnel Optimize Plan is ideal for stores with consistent traffic that are ready to move beyond page-level optimization and focus on improving conversions across the full funnel.
Page Optimize vs. Funnel Optimize plan: Quick Comparison
This comparison is intended to help you quickly identify which plan aligns with your current optimization goals. You can start with the Page Optimize Plan and upgrade to Funnel Optimize when your store requires deeper funnel analysis and advanced experimentation.
|
|
Page Optimize Plan |
Funnel Optimize Plan |
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Pricing |
$49 (fixed subscription) |
$99 subscription fee + usage fee |
|
Page analytics |
Up to 10 pages |
All store pages |
|
Available metrics |
Sessions, bounce rate, CTR, conversion rate |
Full analytics set |
|
Template testing |
✔ Supported |
✔ Supported |
|
Multipage testing |
✖ Not supported |
✔ Supported |
|
Live experiments |
Up to 10 at the same time |
Unlimited limits |
|
Experiment analytics |
Basic results & variant comparison |
Full experiment analytics |
|
Path Analysis in experiment reports |
✖ Not available |
✔ Available |
|
Funnel-level insights |
✖ Not supported |
✔ Supported |
|
Best for |
Page-level optimization |
Full funnel experimentation |
How Funnel Optimize Fits Into Your CRO Workflow
The Funnel Optimize Plan supports a full-funnel CRO workflow, helping you analyze, experiment, and improve conversion performance across the entire customer journey.
A typical workflow includes:
1. Analyze funnels across all pages: Use full page analytics to understand how different pages contribute to conversions and where users drop off along the journey.
2. Identify cross-page friction points: Use funnel-level insights to detect issues that cannot be seen from individual pages alone, such as navigation gaps or flow interruptions.
3. Run advanced experiments: Launch template or multipage tests to validate changes that affect multiple steps in the funnel.
4. Understand results with Journey Analysis: Review experiment analytics to see how user behavior changes across pages and why certain variations perform better.
5. Scale and iterate: Apply winning learnings across other funnels or sections of your store to improve conversion performance continuously.
This workflow is ideal for stores that want to move beyond isolated page improvements and adopt a structured, scalable CRO approach.
FAQs about the Funnel Optimize Plan
