Product Price Testing
Run two prices side by side on real traffic and let revenue pick the winner. The product you're selling keeps running exactly as it is. No Shopify Plus required.
Launch A Test Now
Test your pricing strategy and find the price that earns the most revenue. The testing price runs on your experiment link only.
revenue-maximizing price testing
Compare two prices on real traffic and find out which one your buyers accept. Set your price on evidence instead of guessing.
subscription testing
Test different plan prices, delivery frequencies and discounts. Find the price buyers will commit to month after month.
no shopify plus required
Real price testing without Scripts or a plan upgrade. If you're on Shopify, you can run it.
Pick your product, duplicate it at a test price, launch from one link, and read the revenue impact.
Step 1: Create a Product Price Testing campaign
Step 2: Select your Control product
Step 3: Duplicate and set the test price
Step 4: Set Targeting & Launch
Step 5: Track Analytics & Make Winner
Create a Product Price Testing campaign
Start from the dashboard and select Product Price testing as your campaign type.
Select your Control product
Select the active product you're selling. Its current price becomes Control (A).
Duplicate and set the test price
GemX helps to create an unlisted copy from your Control product. Set the price you want to test.
Targeting & Launch
Set traffic split, devices, visitor types, and sources — then go live.
Track Analytics
Access GemX’s analytics dashboard to compare results, track trends.
Explore guides and resources to get the most out of Product Price Testing.
Mar 29, 2026
Chloe Dinh
5 min
Do I need Shopify Plus to run a price test?
No. Most price testing tools rely on Scripts or Functions, which are Plus-only. GemX uses a real duplicate product with Shopify's native price field.
Will two customers see different prices for the same product?
Each visitor is routed to one product price and stays with it through checkout.
Which metric should I use to pick the winner?
Revenue, in almost every price test. That's why GemX sets it as the default.
How long should I run a price test?
We recommend at least ~2,000 visitors per variant or running your campaign for about 2 weeks before declaring a winner.
Do I need a developer to set this up?
No developer, no theme code. GemX is a native Shopify app and runs on any store on its own, and it's alse built to deeply integrated with GemPages.
Still have questions? Visit GemX Help Center
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