- What Is the Product Information Section
- Why Should You Test the Product Info Section
- What Can You Test Inside the Product Info Section
- What Is the Best Testing Method for This Use Case
- How to Test the Product Information Section with GemX Template Testing
- What Metrics Should You Look At
- FAQs about Testing The Product Info Section
The product information section is one of the most critical decision-making areas on a product page. If visitors land on your product page but hesitate to add items to cart, this section is often the bottleneck.
This article walks you through how to test the product information section using Template Testing in GemX. Then, you can identify which version drives higher Add-to-Cart and conversion rates without redesigning your entire page.
What Is the Product Information Section
The product information section is the content block where shoppers evaluate whether a product is worth buying. It usually includes:
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Product title and short description
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Price, discounts, and payment messaging
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Key benefits or selling points
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Reviews, trust badges, guarantees
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Shipping and return information
Example of a product information section
This section plays a direct role in purchase confidence, which is why even small changes here can produce meaningful conversion lifts.
Why Should You Test the Product Info Section
You should consider testing this section if your store shows any of the following signals:
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Healthy traffic but low add-to-cart rate
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High scroll depth with low engagement
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Users hesitate or drop off before clicking “Add to Cart”
Unlike price or promotional changes, testing the product information section lets you improve performance by clarifying value, reducing doubt, and increasing trust without changing your actual offer.
What Can You Test Inside the Product Info Section
To keep your experiment focused and your results reliable, you should test one element group at a time within the product information section.
Content & Copy
This area focuses on how your product value is communicated through wording and structure. You can try:
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Short vs. Long product descriptions
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Benefit-driven copy vs. Feature-driven copy
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Bullet points vs. Paragraph-style descriptions
Price & Value Framing
Here, the goal is to evaluate how pricing information shapes perceived value and affordability. Consider testing:
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“Save $X” vs. “Save X%” messaging
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Monthly payment or Installment copy
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Free shipping or Delivery info placement
Display "Save 20%" messaging instead of "Save $20"
Trust & Reassurance
In this group, you’re testing how trust signals help reduce hesitation before purchase. Try one of these ideas:
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Reviews shown near the Top vs. Lower on the page
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Guarantee or Return policy copy
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Trust badges placement or Wording
Each of these elements influences how quickly and confidently customers decide to buy.
What Is the Best Testing Method for This Use Case
For testing the product information section, Template Testing is the recommended approach.
Template Testing works best because:
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You’re testing a single page (the product page)
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The layout stays consistent between variants
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You can isolate the impact of content and structure changes
Multipage Testing is not required for this use case, since you’re not analyzing funnel behavior or cross-page interactions.
How to Test the Product Information Section with GemX Template Testing
Follow these steps to set up your test correctly.
Step 1: Duplicate Your Product Page Template
Start by selecting the product template currently live on your store. Duplicate it to create Variant B, which you’ll use for testing.
Step 2: Edit Only the Product Information Section
In Variant B, modify only the elements you want to test, such as:
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Product description copy
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Price presentation
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Trust elements or benefit layout
Keep all other elements, such as images, CTA buttons, and layout structure, exactly the same to avoid introducing noise into your data.
Step 3: Create a Template Testing Experiment
Next, create a new Template Testing experiment:
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Select the original template as Variant A
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Select the edited template as Variant B
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Set traffic split to 50/50 for balanced results
For most product info tests, advanced targeting is not necessary.
Learn more: How to Create a Template Testing Experiment in Gemx
Step 4: Launch the Experiment
Preview both variants carefully, then launch the experiment. Once live, GemX will automatically split traffic and begin collecting data.
Pro tip: Avoid stacking multiple changes in one variant. One hypothesis per experiment leads to clearer insights.
What Metrics Should You Look At
To evaluate performance, focus on metrics that reflect buying intent.
Primary metrics include:
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Add to Cart rate
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Conversion rate
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Revenue per session
Secondary signals you can consider:
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Scroll depth
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Time on page
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Bounce rate
How to interpret results:
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If Add to Cart increases but the conversion rate stays flat, checkout or pricing friction may exist.
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If the conversion rate increases but revenue drops, your value framing may attract lower-intent buyers.
FAQs about Testing The Product Info Section
