GemX Order Journey helps you see exactly what a customer did before completing a purchase.
By visualizing every key action leading up to an order, you can better understand customer behavior, validate experiment results, and identify friction points in your conversion flow.
Pro Tip: For a comprehensive overview of order-level reporting, refer to Order Analytics.
What Is the Order Journey in GemX?
Order Journey is a feature within Order Analytics that shows the step-by-step path a visitor took before placing an order.
Instead of viewing only aggregated metrics, Order Journey lets you inspect each individual order and understand:
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Which pages the customer visited
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Which experiment variants were shown
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What actions they took before checkout
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When the order was successfully completed
This makes Order Journey especially useful when you need to explain why a conversion happened, not just that it happened.
What You Can Track in an Order Journey
Each Order Journey is displayed as a visual timeline. Events are shown in the order they occurred, with timestamps and contextual details.
Key events in an Order Journey include:
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Visited Page: Shows the page URL and the experiment version (Control or Variant, if applicable).
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Added Product to Cart: Displays the product name and quantity added.
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Removed Product from Cart: Displays the product removed and quantity.
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Started Checkout: Indicates when the customer entered checkout.
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Completed Checkout: Confirms the order was successfully placed, along with the order ID and item count.
Each event includes:
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Timestamp
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Event name
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Relevant details (page, product, version)
How to View an Order Journey
You can open Order Journey directly from the Order Listing Page, following these steps:
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Go to Order Listing from Experiment Analytics or Page Analytics.
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Locate the target order in the order list that you want to track the customer path.
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Click on the order ID and select View order journey from the dropdown.
The journey opens in a modal view so you can review customer behavior without leaving the page.
When Should You Use Order Journey?
Order Journey is most helpful when you want to:
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Understand how customers move across pages before converting
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Investigate why a variant generated higher-value orders
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Review cart or checkout behavior leading to completed orders
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Validate CRO decisions using real customer paths
For broader order-level analysis, filtering, and attribution, refer to the Order Analytics article.
FAQs about Order Journey in GemX
