If your experiment is receiving traffic but shows zero conversions, this usually indicates a tracking or setup issue.
In most cases, users may still be converting, but GemX is not recording those conversions correctly.
This guide explains why your test does not record any conversions.
Understanding “No Conversions” in GemX
When an experiment shows 0 conversions, it means:
No conversion events have been recorded for that experiment.
This does not always mean users are not converting.
Instead, it often means:
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Conversion tracking is not set up correctly
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The conversion event is not triggered
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Shopify data has not synced yet
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The experiment does not cover the actual conversion page
Before evaluating experiment performance, make sure your conversion tracking is working as expected.
6 Common Reasons Your Experiment Shows No Conversions
If your experiment is receiving traffic but shows 0 conversions, the issue usually comes from tracking, setup, or user flow, not just performance.
Below are the most common causes and how to validate each one.
#1. No conversions have occurred yet
In some cases, the experiment simply hasn’t generated any conversions yet.
This often happens when traffic volume is still low, the product has a low baseline conversion rate, or the experiment has not run long enough to capture meaningful data.
What to do: To verify this, check your Shopify orders during the same time period. If there are no orders at all, then the issue is not with tracking. It’s just too early to evaluate.
#2. Conversion tracking is not set correctly
GemX can only record conversions if the correct metric is configured and triggered.
If no winning metric is selected, or the wrong event is used (for example, tracking clicks instead of orders), conversions will not be recorded. In some cases, the event may be set up but not fire properly.
What to do: Review your experiment settings and make sure the correct conversion metric is selected and actively tracking.
#3. Shopify data is not syncing
GemX relies on Shopify data to track orders and revenue.
If your store is not properly connected, or if there is a delay in data syncing, conversions may not appear in your experiment results even though orders exist.
What to do: To validate this, compare your Shopify orders with GemX data. If orders exist but are not reflected in GemX, the issue is likely related to data syncing.
#4. Users do not reach the conversion step
Even if your experiment receives traffic, users may not reach the point where a conversion happens.
This can occur when users drop off early, the CTA does not lead to a proper purchase flow, or there is friction in the checkout process.
What to do: Review the full user journey and make sure your experiment includes the pages and steps where conversions actually occur.
#5. Targeting or page scope is too limited
Your experiment setup may unintentionally exclude users who are likely to convert.
For example, targeting rules might be too narrow, or the experiment may only run on pages that do not include a conversion action.
What to do: Check your targeting conditions and page scope to ensure that your experiment includes the right audience and the full conversion path.
#5. Experiment is not running properly
If the experiment is not active or not receiving traffic correctly, conversions will not be recorded.
This can happen if the experiment is paused, not published, or if traffic allocation is set too low. In some cases, variations may not display as expected.
What to do: Make sure your experiment is live, properly configured, and actively receiving traffic.
#6. Tracking is blocked by the browser or scripts
In some cases, tracking may be partially blocked by user environments.
Ad blockers, browser privacy settings, or script conflicts can prevent conversion events from firing correctly. While this usually affects a small portion of users, it can impact results in low-traffic experiments.
What to do: If needed, test your experiment in different browsers or environments to rule out this issue.
How to Troubleshoot This Issue Step by Step
If your experiment shows 0 conversions, follow this checklist to identify the issue quickly.
1. Are there any orders in Shopify during the experiment period?
No: This is not a tracking issue. Your experiment has not generated conversions yet (low traffic or low CVR)
→ Action: Let the test run longer or increase traffic
Yes: Move to Step 2
2. Are those orders reflected in GemX?
No: Likely a Shopify sync or tracking issue
→ Action: Check store integration and allow time for data syncing
Yes: Move to Step 3
3. Is the correct conversion metric configured?
No: Conversions are not being recorded correctly
→ Action: Select the correct primary metric (e.g. orders, revenue)
Yes: Move to Step 4
4. Does your experiment include the conversion page or flow?
No: Users are converting outside the experiment scope
Action: Adjust page targeting to include the full conversion path
Yes: Move to Step 5
5. Is the experiment live and receiving traffic?
No: Your experiment is not running properly
→ Action: Publish the experiment and check traffic allocation
Yes: Move to Step 6
6. Could tracking be blocked or disrupted?
Yes/Unsure: Possible browser, ad blocker, or script conflict
→ Action: Test in a clean browser or on a different device
No: Re-check the setup or contact support for deeper investigation
Important notes:
• Always compare Shopify orders vs GemX data before making conclusions
• Do not assume “0 conversions” means your variation is failing
• Avoid stopping experiments early without validating tracking
When to Wait vs When to Fix This Issue
Not every “0 conversions” case requires immediate action. Use the guidelines below to decide your next step.
You can wait if:
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Your experiment has just started
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Traffic volume is still low
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Your product has a naturally low conversion rate
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No orders are recorded in Shopify yet
In these cases, it’s likely too early to evaluate results. Let the experiment run longer to collect sufficient data.
You need to fix it immediately if:
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You see orders in Shopify but not in GemX
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The conversion metric is missing or incorrectly set
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The experiment does not include the conversion flow
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The experiment is not live or receiving traffic
These are clear signs of tracking or setup issues that need to be resolved before continuing.
Learn more: When You Should Continue, Stop, or Iterate an Experiment in GemX
Related Articles
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Does a Higher Conversion rate always Mean the Winner in GemX
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How to Track Store Orders and Analyze Your Customer Journeys with GemX Order Analytics
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How to Identify a False Winner in Experiment Results
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